Management at FD Production predicts the U.S. digital video marketing industry will be nearly as large as the digital advertising and TV commercial markets this year.
The rise in popularity of video production isn’t slowing down. From producing videos to distributing and promoting them, but more importantly than all the industry is also gaining in complexity. Each year brings new formats, devices, platforms, ways of transacting video ads and, accordingly, new best practices. Also, the overall demand or "production value" seems to be declining rather than increasing across the board from film use to internal web videos the viewer standards are declining. Awkard as it may be, video production appears deceptively simple.
Knowing how to use the medium of video production persuasively is key.
The 2017 estimate -- which includes the cost of video capturing, creation, hosting, distribution, analytics and staffing -- is sizeable and would make video marketing nearly as large of a market as digital and television advertising combined. By contrast, advertisers are expected to spend $83 billion on digital ads and $71 billion on TV commercials (a total of $154 billion) in the U.S. this year. On average, each American businesses will spend $20,000 on video marketing this year, the study predicts. The pace of video creation is also accelerating as companies seek to better cater to millennials -- the first digitally native generation -- and to teens. More than half of businesses in the study said they create video content at least once a week, and 26% said they create video content daily. Video marketing also appears to make up a growing portion of businesses’ marketing budgets. 60% of businesses said they spend more than a quarter of their marketing budget on video, and 64% of those surveyed said they create video content internally.
“Our research allowed us to examine and size the entire video ecosystem, including production, tools, people and media,” Magisto said in its report. “Our research points to the digital video spend nearly equaling the combined spend of digital and TV advertising in the U.S.”
The massive size of the online video market can largely be attributed to the growing focus on video across media channels (such as Facebook FB +0.46%, YouTube , Instagram, Musical.ly, Twitter TWTR +5% and Snapchat) as well as to a shift among consumers, who increasingly prefer to receive information through the medium.Procuring the right camera crew can make or break a production. Personalities must be able to jive well together. This is what separates FD from its competitors we only hire and procure select DP, directors, acs, and second acs who we know have worked well together and whom have the most seniority with us..